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Adventure Allentown Off to the Printer

03/12/2014
Adventure Allentown Off to the Printer

Spring and summer recreation enthusiasts will learn about the multitude of leisure activities available throughout the City of Allentown in the soon to be released newest edition of Adventure Allentown. Mayor Ed Pawlowski announced today that the 2014 Spring/Summer edition of Adventure Allentown will be distributed city-wide starting in the first week of April.

The city’s 36 page guide to spring and summer leisure activities will be inserted in The Morning Call newspaper on Friday, March 28, sent home with all Allentown School District students, and will be available at more than 50 other locations in the city and placed in free outdoor publication racks throughout the park system.

“The city’s guide is virtually a one-stop source for residents to learn about the many recreational, sporting, and cultural events happening in Allentown,” said Director of Parks and Recreation John Mikowychok. “As we head into the spring season, Adventure Allentown should be used as a planning tool by every person and family, making smart decisions on how to spend their leisure time. The guide offers opportunities to improve personal fitness, re-connect with friends and family, or enjoy the many amenities that the city’s parks, trails, and cultural institutions provide,” Mikowychok added.

The Adventure Allentown guide contains information on special events, youth and adult programs; city parks and golf; music and theater; the library and museums; outdoor adventure and other useful information for city park and recreation services. The guide also includes a list of park amenities, recent and upcoming park improvements, event schedules and a comprehensive list of community agencies dedicated to youth, adults and senior citizens.

“Adventure Allentown is becoming increasingly popular,” said Pawlowski. “It informs residents and visitors about our programs that emphasize the city’s commitment to fitness, healthy lifestyles, the arts, and economic vitality through events that capitalize on Allentown’s greatest assets. I am especially proud of the awards that the magazine has won over its five years of existence.”

Adventure Allentown captured APEX awards in 2009 and 2013. The 2009 award was for a PR, Public Information & Public Service Campaign and the 2013 award was for Publication Excellence in the Magazines & Journals Print category. Adventure Allentown was also honored with the 2009 Pennsylvania Recreation and Park Society - Agency Publication and Promotion Award.

Randy Cope, Recreation Program Manager for the Department of Parks and Recreation, and other city employees combined efforts to compile the information for the 85,000 plus copy guide.

Another fall and winter guide is planned for release in September and will include the distribution of 70,000 copies.

Residents may also pick-up the Spring/Summer edition of Adventure Allentown at City Hall, the Park and Recreation offices on Parkway Boulevard and other various locations throughout the city after March 28th. For questions, please call 610-437-7750 or email
Randel.Cope@allentownpa.gov

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